Sourcing geography
Two primary corridors, a network built for resilience.
Where a product comes from matters as much as what it is. Our network is built deliberately — two corridors we know well, extended by a secondary tier that gives us reach and resilience.
Corridor by corridor
Each origin, matched to the lines it serves best.
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Primary corridor
Pakistan
A primary corridor and one of the most established produce-export routes into the Gulf. A leading source of potatoes and onions, with proximity that supports competitive landed value.
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Primary corridor
China
A primary corridor providing a broad base of produce and food lines across our categories, at scale.
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Secondary corridor
Egypt
A proven source of our potatoes and seasonal produce.
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Secondary corridor
Europe
Selected lines and premium specifications, matched to demand and available on request.
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Secondary corridor
Australia
Our Halal frozen mutton — whole carcass and boneless leg — processed under the Australian Government Authorised Halal Program.
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Secondary corridor
Africa
An emerging corridor across selected lines, extending our reach and resilience.
Why diversify: spreading sourcing across primary and secondary corridors protects our customers from single-origin risk, and keeps menus and shelves stocked even when one corridor tightens.
Build your supply on provenance you can trust.
Tell us your category, channel and volumes — we’ll come back with a sourcing proposal.